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Merry Facebook and a Happy New Everything

In a recent guest post on Forbes, Facebook’s director of commerce partnerships, David Fisch shared some advice for retailers using social media (I’m sure he only meant Facebook) to promote their...

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Top 5 Viral Rumors of 2011

As the world begins to look at the year in review, I thought it apt to recap on some of the biggest hoaxes in 2011 that managed to go viral and grab the attention of the masses. 1. Facebook to Close...

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Innovative and Social – f-Commerce by Social Innovations

In the recent words of Facebook’s director of commerce partnerships, “personalization drives engagement” it’s certainly true for the thinking behind Social Innovations. Social Innovations is the latest...

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5 Rules for Social Media Success

1. Listen to others Interaction has two sides to it. Effective communication can only be achieved after effective listening. If you are an individual or a brand and you want to be visible and make...

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Poshmark Creates Social Marketplace from Closet Clothes

Times aren’t bad, they’re awful. A report in today’s Daily Mail indicates that one in three will go into debt to pay for Christmas presents. What does that mean exactly? In means that due to the 24/7...

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Marketing Tips for Small to Medium Sized Brands with Facebook Stores

Initial Fan Acquisition Unless you have previously run marketing campaigns for your brand’s Facebook fan page or you have had a fan page for a while and have made an effort to engage and interact, the...

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The Formula for Successful Social Commerce

With less than three shopping days to go until Christmas, retailers are starting to notice an increase in shoppers coming from either Facebook based catalog sites or deals promoted within Facebook...

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VendorShop and Planet Payment Join Forces to Launch Free Multi-Currency...

VendorShop, a leading provider of shopping cart applications for Facebook and Planet Payment, Inc. a leading provider of international and multi-currency payment processing services, today announced...

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56 Percent of Consumers Give Permission for Apps To View Personal Data

According to research conducted by Sociable Labs, 1.2 million consumers were monitored between March and November 2011 whilst being presented with 42 different Facebook applications.  From those...

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80 Percent of Internet Users Purchased From a Facebook Store

As an advocate of Social Shopping and f-Commerce, it is always a little disturbing to read misquoted articles that contain statistics which mean absolutely nothing.  It is even more disturbing when the...

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Online Retail Sales Set New Records This Holiday Season

“It’s just safer to stay at home and shop online,” was the sentiment echoed by a number of grim faced shoppers over the past week.  “There’s just the same bargains, if not better on the Internet. No...

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2012 The Year Social Commerce Will Blow Up

Christian Taylor, CEO and founder of Facebook storefront provider Payvment, recently shared his thoughts for the growth of social commerce in 2012.  Mr Taylor pointed out three ways that ‘taste graphs’...

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Milyoni and TV Free Media to Bring WSOBP to Facebook

F-Commerce developer Milyoni (pronounced Million Eye), together with TV Free Media, a Vegas based production company, are bringing the World Series of Beer Pong to Facebook and will be streaming the...

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The Key to Successfully Selling on Facebook

Imagine you’re a large brand.  You want to have direct contact with the people who buy your products.  You want to know what they want.  How much they are prepared to pay for your products.  And who is...

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Social Media Case Studies in Loyalty and Acquisition

Introduction Extole helps brands engage, interact and reach their goals by harnessing the full power of social media. Four brands from different verticals each had objectives which had to be reached...

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Targeting Trendsetters to Spread Word of Mouth Advertising

With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter of time before the same principles were applied to advertising and acquisition. While...

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Facebook Timeline: Will It Hurt The Popularity Of Facebook?

The new and widely spoken about Facebook timeline will imminently replace all users’ current Facebook home page. The look and feel of the timeline is a drastic change to the current layout. But is this...

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Curebit Offers Online Stores the Solution for ‘Word of Mouth’ Social Marketing

Everyone talks about how effective ‘word of mouth’ marketing is within the realms of social media. But how easy is it to get customers to recommend your products? Incentivized offers are nothing new....

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The Connector Between Social Media and Return on Investment

Unless you’re a celebrity or well-known personality, what exactly does it mean to have a fan? Have you been misled into thinking that someone who clicks on ‘like’ is your true fan? Has this even...

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Incentivized Pre-Sale Social Sharing by AddShoppers

In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology. But that’s just the tip of the iceberg. This robust...

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