Merry Facebook and a Happy New Everything
In a recent guest post on Forbes, Facebook’s director of commerce partnerships, David Fisch shared some advice for retailers using social media (I’m sure he only meant Facebook) to promote their...
View ArticleTop 5 Viral Rumors of 2011
As the world begins to look at the year in review, I thought it apt to recap on some of the biggest hoaxes in 2011 that managed to go viral and grab the attention of the masses. 1. Facebook to Close...
View ArticleInnovative and Social – f-Commerce by Social Innovations
In the recent words of Facebook’s director of commerce partnerships, “personalization drives engagement” it’s certainly true for the thinking behind Social Innovations. Social Innovations is the latest...
View Article5 Rules for Social Media Success
1. Listen to others Interaction has two sides to it. Effective communication can only be achieved after effective listening. If you are an individual or a brand and you want to be visible and make...
View ArticlePoshmark Creates Social Marketplace from Closet Clothes
Times aren’t bad, they’re awful. A report in today’s Daily Mail indicates that one in three will go into debt to pay for Christmas presents. What does that mean exactly? In means that due to the 24/7...
View ArticleMarketing Tips for Small to Medium Sized Brands with Facebook Stores
Initial Fan Acquisition Unless you have previously run marketing campaigns for your brand’s Facebook fan page or you have had a fan page for a while and have made an effort to engage and interact, the...
View ArticleThe Formula for Successful Social Commerce
With less than three shopping days to go until Christmas, retailers are starting to notice an increase in shoppers coming from either Facebook based catalog sites or deals promoted within Facebook...
View ArticleVendorShop and Planet Payment Join Forces to Launch Free Multi-Currency...
VendorShop, a leading provider of shopping cart applications for Facebook and Planet Payment, Inc. a leading provider of international and multi-currency payment processing services, today announced...
View Article56 Percent of Consumers Give Permission for Apps To View Personal Data
According to research conducted by Sociable Labs, 1.2 million consumers were monitored between March and November 2011 whilst being presented with 42 different Facebook applications. From those...
View Article80 Percent of Internet Users Purchased From a Facebook Store
As an advocate of Social Shopping and f-Commerce, it is always a little disturbing to read misquoted articles that contain statistics which mean absolutely nothing. It is even more disturbing when the...
View ArticleOnline Retail Sales Set New Records This Holiday Season
“It’s just safer to stay at home and shop online,” was the sentiment echoed by a number of grim faced shoppers over the past week. “There’s just the same bargains, if not better on the Internet. No...
View Article2012 The Year Social Commerce Will Blow Up
Christian Taylor, CEO and founder of Facebook storefront provider Payvment, recently shared his thoughts for the growth of social commerce in 2012. Mr Taylor pointed out three ways that ‘taste graphs’...
View ArticleMilyoni and TV Free Media to Bring WSOBP to Facebook
F-Commerce developer Milyoni (pronounced Million Eye), together with TV Free Media, a Vegas based production company, are bringing the World Series of Beer Pong to Facebook and will be streaming the...
View ArticleThe Key to Successfully Selling on Facebook
Imagine you’re a large brand. You want to have direct contact with the people who buy your products. You want to know what they want. How much they are prepared to pay for your products. And who is...
View ArticleSocial Media Case Studies in Loyalty and Acquisition
Introduction Extole helps brands engage, interact and reach their goals by harnessing the full power of social media. Four brands from different verticals each had objectives which had to be reached...
View ArticleTargeting Trendsetters to Spread Word of Mouth Advertising
With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter of time before the same principles were applied to advertising and acquisition. While...
View ArticleFacebook Timeline: Will It Hurt The Popularity Of Facebook?
The new and widely spoken about Facebook timeline will imminently replace all users’ current Facebook home page. The look and feel of the timeline is a drastic change to the current layout. But is this...
View ArticleCurebit Offers Online Stores the Solution for ‘Word of Mouth’ Social Marketing
Everyone talks about how effective ‘word of mouth’ marketing is within the realms of social media. But how easy is it to get customers to recommend your products? Incentivized offers are nothing new....
View ArticleThe Connector Between Social Media and Return on Investment
Unless you’re a celebrity or well-known personality, what exactly does it mean to have a fan? Have you been misled into thinking that someone who clicks on ‘like’ is your true fan? Has this even...
View ArticleIncentivized Pre-Sale Social Sharing by AddShoppers
In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology. But that’s just the tip of the iceberg. This robust...
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